11 January 2010 - Silksoundbooks - Bringing classic fiction to life online

Silksoundbooks is another company to enjoy a significant increase in the number of website visitors since hiring Ecce Media to improve their website. With an improved look and feel, a new, simple download system, and an enhanced search function, the new website is giving visitors what they want, and so helping this exciting new audio books company to grow.

Through Silksoundbooks, leading actors such as Bill Nighy, Jane Horrocks and Tom Baker have been able to bring a wide range of classics such as Black Beauty, Ivanhoe and Jane Eyre to life for a new audience. It launched its first website in 2007, and it performed well enough, but MD, Robbie Weston wanted to bring his audiobooks to an ever wider audience so he brought in web design agency Ecce Media.

Robbie says: “The site re-launched in October 2009, with a clean, fresh look, and a host of new functions. It’s now easy for visitors to find the book they want and to listen to a sample recording. Once they’ve decided to buy they can pay in either pounds or dollars depending on whether they’re looking at the UK or US version, and the new download manager is incredibly easy to use. In fact it’s so easy that it’s significantly reduced the number of support calls we have to field.”

Furthermore, the site now performs very well on the search engines. In fact, when James Caan's audiobook "The Real Deal" was launched it was indexed on Google within two days and was soon ranking higher than James Caan’s own site. This improved performance on the search engines has allowed the company to slash its spending on pay-per-click campaigns.

The site also uses Ensemble, Ecce Media’s content management system, which allows Silksoundsbooks to add new books, edit content and update the blog themselves, keeping the site constantly fresh and relevant.

Robbie concludes: “Not only does this new site give our customers a much better experience, but it’s allowed more of them to find us, and has helped take our business onto the next level. It’s really shown me the value of a professionally designed and developed website.”

All PR enquiries please contact Philippa at Taylor Alden via philippa@tayloralden.co.uk

30 September 2010 - Wonderful Web Solutions!

The wonderful world of websites is full of opportunity for increased business. Let’s face it, every business needs one and the wrong one can prove devastating for income!

But where do you start? Whether you are looking at a new website, or looking to develop a third generation model as your business has grown, the likelihood is that the many options may prove confusing.

Today, a website is not just a snapshot of your business, or a digital version of your corporate brochure; it should be part of your overall business and marketing strategy. The brief should consider interaction, creating absorption so that people spend longer on the site than planned, enhanced search engine visibility, product and news pages, CMS (content management system), CRM (customer relationship management), social media pages, testimonials, downloadable information, ecommerce solutions and a host of other possibilities.

Ecce Media, which is ISO 9001:2008 approved, is specialist in developing bespoke, attention-grabbing, functional websites which are designed to complement as well as optimise your business. The company can also help your business with its digital strategy including e-marketing and search engine visibility ensuring you get the right visitors to your website.

The experienced team will take a brief and turn it into a measurable, functional reality with services which comprise all of today’s proven online activities.

All PR enquiries please contact Philippa at Taylor Alden via philippa@tayloralden.co.uk

20 September 2010 - Retail success for Frogpool Manor

Retailer Frogpool Manor needed a one stop solution to make its business more successful and profitable. The company wanted to increase sales turnover, reduce costs, build website traffic, make updates quicker, and improve the customer’s shopping experience.

The company also required greater search engine visibility and social networking integration with Facebook and Twitter to increase product exposure.

The specialist that achieved all of this for Frogpool Manor is web development and digital marketing specialist Ecce Media www.eccemedia.com. Ecce Media re-designed Frogpool Manor's e-commerce site www.frogpool.com.

The Frogpool Manor team now has full content management - reducing the time they spend on updating - and the site provides order tracking and status notifications.

Customer orders have become speedier and easier. The new site has also improved stock control, thanks to Ecce Media's Ensemble 3.0 back office system, with a reduction in the number of refunds on out-of-stock items increasing staff productivity.

Integration of the new EPOS at Frogpool Manor's retail shop in Chislehurst - Microsoft Dynamics' Retail Management System (RMS) - and the website to monitor stock effectively was essential to the project’s success. The new site provides hourly data synchronisation between the shop’s RMS and the site. Order and client trend information also helps maximise sales.

Frogpool Manor's Marc Prior says, "The combination of Ecce Media's integrating our e-commerce platform with our point of sale systems and their user-friendly web interface has allowed us to better streamline our workflow and turn these efficiency improvements into faster delivery times and a better experience for customers."

The site went live in June 2010 with over 4000 products added before the launch.

All PR enquiries please contact Philippa at Taylor Alden via philippa@tayloralden.co.uk